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Marketing Charts submits:

The decline in global ad spending appears to have bottomed out in Q209, with the rate of decline in spending slowing from the previous three months, according to Nielsen Global AdView, MediaBuyerPlanner writes. Nielsen reported that global ad spending slid only 5.8% in Q209, following a 7.9% decline in Q1. According to the AdView Pulse – which reports advertising across 27 markets in Asia, North America, Europe and Africa – overall advertising expenditures decreased 6.8% for the first half of the year compared with the first half of 2008.

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